The single most important concept when writing content is to keep all it short and simple. Simplified content benefits everyone:
- Users with cognitive difficulties
- Users quickly scanning a page
- Mobile users reading on-the-go
- Users where english is a second language
- MOST IMPORTANT: Keep content short and simple.
- Aim for your content to read at a 10th grade level. There are many tools on the web to test the grade level of content. Readability checker will grade your content (NOTE: Use “test by direct link” tab)
- Use capitalization sparingly
- Avoid acronyms and always spell out on first reference
- Use built-in bulleted or numbered lists, with multiple levels using different numbering schemes on each level
- Make link text descriptive; never use "click here"
- Don’t underline text that is not a link
- Avoid bright strobing images, which can cause photoepileptic seizures.
- Make sure colorblind users can understand images that use color to convey information. The tool Vischeck removes color from a webpage to help with your assessment.
- Do not use images for text. Use real HTML text instead.
Image Alternative (ALT) Tags
Every time you upload an image to your site, you must enter an ALT tag. Screen readers read ALT tags for users who cannot see the images.
- Make your ALT tag descriptive of the image in its context on the page
- Aim for tag not to exceed 150 characters
- If the image is not important make the ALT tag “”
The core steps needed for accessibility are the same regardless of whether your document is in HTML, Microsoft Word, Adobe PDF, or another document format:
- Use headings.
- Use lists.
- Use ALT text for images.